????起初，OwnerListens的聯(lián)合創(chuàng)始人奧倫?杜布朗斯基只是想獲取一些消費(fèi)者的反饋。2011年，他在帕洛阿爾托市開了一家名叫“奧倫的豆沙店”的餐館，之后他花了好幾個月的時間征求顧客對餐廳的想法。不過顧客們要么太害羞了，要么就是Yelp等點(diǎn)評網(wǎng)站上的點(diǎn)評過于籠統(tǒng)。作為店鋪老板，他需要一種更簡單的方式來實(shí)現(xiàn)與顧客的溝通。他的解決方案就是以手機(jī)應(yīng)用的方式，開發(fā)出一個現(xiàn)代化的意見箱。

????自從OwnerListens這款應(yīng)用于2011年9月發(fā)布以來，它已經(jīng)幫助許多消費(fèi)者以安全、私密的方式向很多企業(yè)負(fù)責(zé)人發(fā)送了明確的反饋，建立了良好的互動。公司CEO阿迪?比坦表示，如果消費(fèi)者想向某個企業(yè)負(fù)責(zé)人發(fā)送一條特定反饋，只需在這個平臺上發(fā)一條短信，哪怕那家企業(yè)不在這個平臺上，OwnerListens也會把消息發(fā)送到企業(yè)那里。企業(yè)再次通過這個中間平臺，在幾小時內(nèi)就可以向消費(fèi)者給予回復(fù)——它意味著消費(fèi)者的聲音得到了傾聽，企業(yè)也少了很多網(wǎng)上的負(fù)面評論，而且企業(yè)可以根據(jù)消費(fèi)者的特定反饋?zhàn)龀龈淖?。自從這款應(yīng)用發(fā)布以來，已經(jīng)在自己的數(shù)據(jù)庫上匯總了2,000家企業(yè)和餐廳的信息，而且還獲得了不少投資人的青睞，其中包括門羅風(fēng)投（Menlo Ventures）、Promus Ventures、Commerce Ventures、Subtraction Capital等機(jī)構(gòu)投資人以及史蒂夫?布蘭克、杰夫?愛潑斯坦、凱利?羅森茨維格、馬克?阿布拉莫維茨等天使投資人。

????《財富》（Fortune）雜志就這款應(yīng)用采訪了這家公司CEO比坦，談到了這款應(yīng)用與其它在線點(diǎn)評網(wǎng)站相比有哪些特點(diǎn)，以及在線點(diǎn)評業(yè)務(wù)的前景。

????《財富》：網(wǎng)絡(luò)上有許多地方可以讓消費(fèi)者投訴和抱怨，比如Yelp、Facebook和Twitter。消費(fèi)者為什么要選擇OwnerListens?

????這個問題我們也問過用戶和我們自己。一個關(guān)鍵因素就是，我們是隱私性的，是匿名的。大多數(shù)人不喜歡在網(wǎng)絡(luò)上貶低別人，那樣做的感覺并不是很好。他們更喜歡私下的、匿名的方式，一直以來我們聽很多人都表示過這種看法。

????第二個原因就是，我們發(fā)現(xiàn)人們想直接與有權(quán)威的人說話。你到Twitter上發(fā)一條負(fù)面的微博，并不是因?yàn)槟闶莻€壞人，你想要的只是一個說法。對于消費(fèi)者來說，要想聯(lián)系上企業(yè)負(fù)責(zé)人，這樣做可能是最好的、甚至可能是唯一的方法。所以如果給他們一種更好的方式，他們就會采用更好的方式。而這個更好的方式，就是把反饋直接發(fā)給能解決問題的人，也就是經(jīng)理。

????OwnerListens co-founder Oren Dobronsky simply wanted feedback. After opening his restaurant Oren's Hummus Shop in Palo Alto in 2011, he spent months asking customers for their thoughts on his new establishment with little success. The customers were either too shy, or the feedback he got on websites like Yelp wasn't specific enough. As a business owner, he needed a simpler way to engage with customers—his solution: a modern-day suggestion box in the form of an app.

????Since launching in September 2011, OwnerListens has helped customers leave specific feedback for business owners in safe, private interactions. Consumers use the app to text a message they?wish to get to the business owner, and OwnerListens delivers the message even if the business isn't on the platform, says CEO Adi Bittan. Businesses often respond within hours—again using the app as a middleman—meaning consumers get their voices heard, businesses get fewer negative online reviews, and change can be implemented. Since its launch, OwnerListens has accumulated 2,000 businesses and restaurants in its database, and has a slew of investors, including Menlo Ventures, Promus Ventures, Commerce Ventures, Subtraction Capital, and angels Steve Blank, Jeff Epstein, Cary Rosenzweig, and Marc Abramowitz.

????Fortune interviewed CEO Bittan about the app, how it compares to other review sites online, and the future of online reviews.

????Fortune: There are plenty of places online for consumers to voice their complaints online—Yelp, Facebook, and Titter to name a few. Why would a consumer choose OwnerListens?

????We ask ourselves that and we also ask our users that. One of the key [things] that works here is that we're private and anonymous. Most people don't love disparaging other people online; it doesn't feel that great to be doing that. They prefer the private, anonymous alternative, and that's something we hear form folks all the time.

????The second reason we found is that people want to speak to someone with authority. You aren't going online and sending out a bad tweet because you're a bad person, you just want an answer. This is just the best way—or the only way—for the consumer to contact the business owner, so give them a better way and they'll do it. The better way is to actually send this to the manager who can solve the issue.